11×17 Wheatpasting on Street Poles in Queens | October 2026
Taking Sabor’s message across Queens, one neighborhood at a time
For Sabor Restaurant & Bakery, Visual Street Ads carried out a targeted 11×17 wheatpasting campaign on street poles across multiple Queens neighborhoods. Rather than concentrating every placement on one block, the campaign followed a broader local route, creating opportunities for the brand to be seen in distinct residential and commercial areas.
Neighborhood-by-neighborhood coverage
The campaign photo archive documents 79 location folders from October 16, 2026, spanning College Point, Linden Hill, Flushing, and nearby Queens streets. Documented corridors include 117th and 118th Streets in College Point, 31st Road and 31st Drive in Linden Hill, and Main Street, Northern Boulevard, Kissena Boulevard, and surrounding streets in Flushing.
Why a multi-neighborhood approach matters
Local wheatpasting works best when placement planning reflects where people live, shop, and move through their neighborhoods. Spreading the campaign across several areas gave Sabor a broader local presence while keeping the activation focused on Queens. Each documented stop was organized by street-level location for clear reporting.
On-the-ground documentation
Our field archive includes location-specific installation photos. The daylight photos below show Sabor’s 11×17 wheatpasted posters on street poles in College Point, part of the wider Queens campaign. The artwork paired a bold two-for-one empanada offer with online-ordering details and a QR code, giving passersby a clear next step.
Planning an 11×17 wheatpasting campaign in Queens?
Visual Street Ads provides wheatpasting in NYC and local street advertising campaigns across Queens and the rest of New York City. We help businesses plan neighborhood coverage, carry out placements where authorized, and document the work. Request a custom campaign quote.